Pigmentation, redness, dark spots. These are the common skin complaints that many of us just can’t find a beauty solution for.
This was exactly the dilemma that former US news presenter Jamie Kern Lima found herself facing while being in front of the cameras for years, as she struggled to find something that helped cover her hereditary rosacea.
However, instead of letting it hold her back, she quit her job to start the skin-loving make-up brand, IT Cosmetics, from her living room. The mission was simple: to develop formulas which combine skincare with makeup to help real women solve their every day beauty concerns, easily and effectively.
MailOnline spoke to 3 women who road tested their no.1 best-selling product, Your Skin But Better CC+ Cream with SPF50, and you might just be amazed at what it did for the look of their skin.
‘I feel lovely! Like I can finally feel really good about my skin again!’
THE PROBLEM: FINE LINES
Merin, 52, noticed a huge difference in her skin since her forties and struggled with dry skin – but was blown away with the coverage and hydration she got with IT Cosmetics
Merin, 52, noticed a big difference in her skin since hitting 40, naming ‘dehydration, puffiness and shadows under her eyes’ as her main skin concerns.
She says: ‘My skin’s been fine for most my life and I never needed to wear make-up regularly.
‘However, in the last eight years there’s been a real change, which has knocked my confidence. You wake up one morning and suddenly the lines are deeper and the tone is uneven.
‘Although I don’t want to cover my skin completely with a product that’s cakey and folds into the lines, I do find that my skin creates a bit of a wall for me. It makes me feel self-conscious when I talk to people.’
That was until Merin tried IT Cosmetics CC+ Cream, a full coverage foundation with anti-ageing SPF50 that helps to smooth the look of your skin and reduce the appearance of pores and wrinkles.
This multitasking beauty saviour was developed by former TV news presenter Jamie in collaboration with skin experts to deliver a seven-in-one solution for everyday beauty concerns.
Not only does it camouflage skin imperfections as a full-coverage foundation, brightening colour corrector, primer and concealer but it uses built-in technology to improve skin’s appearance and deliver moisturising SPF 50.
Other products from the IT Cosmetics range include the Bye Bye Under Eye Concealer, which delivers highly pigmented, long-lasting coverage for dark circles and bags, as well as the Bye Bye Pores Powder for achieving a poreless skin finish.
The CC+ Cream covers and cares for problem skin while the Bye Bye Under Eye Concealer helps hide those hard to tackle dark circles
Beauty fans also love IT Cosmetics’ Brow Power, a brow pencil that features an oval tip to help mimic the look of real hair, and the Superhero Mascara, which can increase lash volume with one coat.
IT Cosmetics’ Top Picks For Your Make-Up Bag!
All three women used the ‘Your Skin But Better’ CC+ Cream to provide a glowing, even skin tone that covered their problem areas.
Available in 12 different shades (Boots, £32), it has everything your skin needs in one simple step – hydrating, full coverage foundation with anti-ageing SPF50.
The Bye Bye Under Eye Concealer (£25, Boots) is another make-up must-have which helps reduce the look of dark circles and leaves skin looking even. Available in 24 shades.
Other essentials include Brow Power (£20), Bye Bye Pores Powder (£26) and the Superhero Mascara (£21).
After trying IT Comestics’ CC+ Cream for the first time, Merin says: ‘I’ve found my perfect foundation!
‘I didn’t use much: just a pea-sized dab and it easily smoothed over those uneven areas that were concerning to me. My skin has got a lovely glow to it and the product smells lovely, too.’
Merin adds: ‘I feel lovely. I feel more confident. Empowered. I feel really good about my skin, again.’
‘The CC+ Cream makes me feel my best – I feel confident when I’m wearing it’
THE PROBLEM: PIGMENTATION
Make-up artist Ritika, 39, was looking for something that would help correct the look of her skin pigmentation and last all day long.
Ritika says: ‘The CC+ Cream covers my skin beautifully. I struggle with pigmentation issues, which can make my skin look discoloured or blotchy, but the product evened it out effortlessly.
Ritika, 39, struggles with pigmentation and wanted long-lasting, natural-looking coverage. She tried the CC+ Cream and loved it
‘The texture is very smooth. It’s a light and soft product that glides onto my skin and I don’t even need to use a lot to achieve a nice healthy glow.’
Ritika has already been recommending the CC+ Cream to all of her friends and family, rating the product a ‘firm 5 out of 5 stars’.
She adds: ‘I feel so confident when I’m wearing the CC+ Cream because it gives me that beautiful skin finish. It makes me feel my best.’
‘I get so many compliments: my skin looks really healthy, like I’ve had a great night’s sleep, every night!’
THE PROBLEM: REDNESS
Beauty blogger Rose, 30, suffers from rosacea. She relies on IT Cosmetics CC+ Cream to cover redness and create an even complexion
Just like founder Jamie, 30-year-old beauty blogger and IT Cosmetics UK Brand Ambassador Rose’s main skin concern was rosacea, which often left her feeling self-conscious about her skin.
She explains: ‘My skin is clear but often red with a raised texture, particularly at the cheeks and managing it is hard.
‘In the past, I’ve been self-conscious that my redness is showing through my make-up and that mindset can affect the way that you carry yourself.’
Unlike Merin, beauty devotee Rose is an ‘avid make-up user’ who believes she has tested ‘every single complexion product’ in her quest for her mythical redness solution.
She says: ‘I definitely found my perfect foundation when I discovered IT Cosmetics CC+ Cream. I used to have to layer on a number of products – something for coverage, something for glow, something for hydration – but this is one product that does everything for me!
‘I don’t know anything that covers my redness like the CC+ Cream, without drying out my skin. I love the texture, which is almost like a light gel, that feels instantly hydrating, so it gives my skin that fresh and dewy appearance that you don’t usually get with this level of coverage.’
Rose adds: ‘For me, this is so much more than a foundation, you can tell that it’s good for my skin at the same time because it moisturises and makes my skin look really healthy, as though I’ve had a great night’s sleep. I’ve had so many compliments since I started using it, as if I’ve got naturally great skin.
‘I just feel lovely when I’m wearing this CC+ Cream, like the best version of myself. I would definitely recommend trying it.’
IT Cosmetics is now available at Boots. Discover the range of problem-solving products and receive £8 worth of Advantage Card points when you buy 2 IT Cosmetics products, 1 to be CC+ Cream*. Find your nearest Boots IT Cosmetics counter at boots.com/it-cosmetics
*In a single transaction until 31st March 2020, subject to availability. Offer excludes CC+ Cream 12ml. Points indicated are the total number of points awarded. Normal Boots Advantage Card terms and conditions apply, see application form for details.
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