The New Jersey-headquartered full-service supplier of beauty and personal care products has launched a new suite of turnkey products with formulations that are clean, inclusive, cruelty-free and multi-tasking, and with packaging that is made from natural, renewable ingredients that are responsibly sourced and created from the rebirth of farm waste.
The new Zero+ Collection includes three multi-purpose products and is paired with accessories to showcase the company’s full-service capabilities:
Zero+ Skin Prep + Perfector. A blurring balm enriched with Beet Root Extract, Elderberry Extract and Sea Moss that is used to prime and prep the skin before makeup application, or worn alone to virtually even out skin tone, erase fine lines and skin imperfections creating a flawless, hyper-natural, ’your-skin-but-better’ look and feel. Zero+ Face + Eyes + Lips Enhancer. An all-over, multi-tasking skin enhancer that can be used on the cheeks, lips and eyes as a 1 minute makeup that delivers a hint of color and an ultimate dewy glow while moisturizing and protecting the skin. It features a blend of Squalane, Sea Moss, and Elderberry Extract. Zero+ Brow Shaper + Styler. A multi-functional creamy pomade with flexible hold to style and condition brows, beards and flyaways. Infused with Jamaican Black Castor Oil and Fenugreek.
In addition, the Zero+ Packaging Line was developed with the mission of offering solutions that align with WWP Beauty’s “6R’s of Sustainability.” This plant-based packaging line is based on “responsibly and locally sourced” material from farm waste which does not interrupt the food chain supply.
“Now more than ever, we are seeing beauty consumers increasingly adopt streamlined beauty routines based on multifunctional products – born from the desire to buy more sustainably, while also simply saving time and money,” said Musa Dias, CMO of WWP Beauty. “The Zero+ Collection was developed based on the concept that less is truly more, and that creating zero waste is in turn creating positive value for both the end-user and the environment.“
This collection demonstrates the company’s unwavering commitment to reducing its global carbon footprint, supporting a circular economy throughout the cosmetics industry and working towards creating a more sustainable, clean and inclusive future, said WWP Beauty in a statement.
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