Jennie (BlackPink) brought fans many surprises during Christmas when introducing her own company.
According to what is introduced on the official website, the brand named ODDATELIER, abbreviated OA, was founded by Jennie in the professional service/management industry with the motto “We are passionate about music”.
OA filed a copyright registration application on December 21, 2023 in the following categories: cosmetics, cleaning products (soap, lotion), clothing, apparel, educational and entertainment services. Currently, fans discovered that there are two social network accounts X (Twitter) and Instagram of the company, but they are both private.
After the information was announced on the evening of December 23, the BlackPink member’s private company website temporarily crashed due to overload and too much traffic.
The fact that Jennie established a company was reported by Korean media before, but only now has the female idol announced it. Korean newspaper revealed that Jisoo is the next member of BlackPink to establish her own label.
Also on this holiday, Jennie recorded for fans the songs Snow by Zion.T and Snowman by SIA.
The star born in 1996 spent a memorable year in 2023 as an idol singer and actor.
Trying her hand at acting, Jennie had her first role in the Hollywood movie The Idol, but this also started a period of heavy criticism for her. In the film, Jennie plays a supporting role, a dancer – a close friend of the female lead. She has many lines and dance moves that are considered crude and offensive. The performance of the female idol of BlackPink made many people frown when watching.
Jennie’s love story caused a stir. In early December, Korean media revealed that Jennie and V had broken up after more than a year of love. The two artists remained silent before the incident.
In the near future, Jennie will continue to work with BlackPink as a group according to the signed contract. YG Entertainment promises to repay BlackPink fans around the world with many activities consistent with the group’s status as a global artist. This includes new albums and more world tours.
However, it is worth noting that the contract is only for group activities, not excluding the possibility that the four girls could sign a contract with another company for individual activities. Regarding each member’s individual contract, YG has not made it clear. Many fans believe that the four girls will promote their individual activities in 2024, starting with Jennie by establishing her own company.
