Netizens found the groups a little too similar.
HYBE‘s new girl group is debuting soon, and teasers were dropped on March 6, 2024. ILLIT will be a five-member group, with the members handpicked from the survival reality R U NEXT?.
In the teasers, the girls pose on the streets of Taiwan in casual clothing.
Fans had already spotted them filming back in January.
They were spotted in matching outfits on the streets. Fans speculated that they were filming debut content back then.
The result was this gorgeous set of photos!
…netizens couldn’t help but compare them to NewJeans. NewJeans’ debut concept photos were also similar shot on the street overseas using similar film techniques.
Although NewJeans does not own the vintage aesthetic, they definitely helped pivot its popularity in K-Pop. Netizens also compared them to f(x), another group who’s aesthetic was pioneered by Min Hee Jin, the CEO of NewJeans’ company. f(x) also employed both the vintage vibes, as well as a quirky, almost borderline creepy vibe.
Netizens had much to say about the teasers.
- It feels too much like NewJeans.
- They mixed NewJeans with f(x).
- They’re prettier than NewJeans, but why did they ruin their own impact by doing a NewJeans’ concept?
- They totally mixed f(x) and NewJeans…
- Even internationally too, on their reels, all the comments are just saying how much they look like NewJeans.
- I thought they looked like NewJeans… and as I scrolled down, I guess everyone was feeling the same.
- The photographer in charge of them is Cho Gi Seok, so shouldn’t these photos have LE SSERAFIM vibes? Why are they trying to make it like NewJeans?
- The one in the purple skirt is pretty.
- I thought they felt similar to NewJeans and seems like everyone is thinking the same.
What are your thoughts?
