At the end of 2023 and February 2024, 3 members including Jennie - Lisa - Jisoo announced the establishment of their own companies for individual activities after deciding not to renew their solo contracts with YG. In which, Jennie was the first to announce the establishment of the company ODDATELIER and Lisa - Jisoo also quickly announced the establishment of the company LLOUD - BLISSOO 2 months later.
It was not until 4 months later that the first information related to Rosé's management company was revealed. Accordingly, not long after the Korean media revealed Rosé's contract, on the morning of June 18, THE BLACK LABEL confirmed the signing of an exclusive contract with Rosé.
Thus, after Jisoo - Jennie - Lisa, Rosé is the last member of BLACKPINK to be confirmed to have individual activities under THE BLACK LABEL.
In their statement, THE BLACK LABEL said that Rosé will meet global fans with new music projects and carry out music activities around the world with global record labels in the future. THE BLACK LABEL affirmed that they will spare no effort to support Rosé so that she can work in more diverse fields.