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Is the announcement of BLACKPINK's comeback plan just a “bait”?

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At exactly 0:00 on July 22 (Korean time), YG Entertainment shocked everyone when it announced that 2NE1 would officially make a comeback with concerts in Seoul (Korea) and Osaka – Tokyo (Japan). Not only that, Mr. Yang Hyun Suk – YG's production director also revealed a series of “huge” plans for the upcoming year 2025. Among them, the information that BLACKPINK will officially make a comeback with a world tour made the global fan community of the 4 girls restless.

Yang Hyun Suk's announcement that BLACKPINK will return in 2025 with a world tour immediately caused a “shock” on social networks. Because after the end of the BORN PINK world tour in September 2023 and all 4 members have their own companies, BLACKPINK's early return is “unimaginable” for many fans.

 

  • YG announced 2 extremely hot comebacks of 2NE1 and BLACKPINK!

 

On MXH X (Twitter), a series of trending tags to celebrate BLACKPINK's comeback quickly became a trend. The international online community and many long-time BLACKPINK fan bases were extremely excited when the news of the comeback of all 4 girls was finally announced.

International fan community excited about BLACKPINK's comeback announcement in 2025

However, the majority of BLACKPINK fans are skeptical about this unbelievable plan of Mr. Yang Hyun Suk. Because according to the announcement, in 2025, not only BLACKPINK but also BABYMONSTER, TREASURE, AKMU, 2NE1 will have a world tour. Even a rookie group called “Next Monster” will be debuted. With such an unimaginable amount of work, BLACKPINK's comeback with a world tour raises suspicions that this information is actually just a “bait” to help YG's stock recover from the risk of bankruptcy.

At present, more than half a year has passed, all 4 BLACKPINK members have their own companies but only Lisa has a solo comeback with ROCKSTAR. The youngest member also revealed that she will have an album in 2024. Thus, in the second half of this year, all BLACKPINK members will still focus on personal activities and invest, debuting with solo albums as promised to fans.

In order to have a world tour in 2025, YG needs to make the next full album for BLACKPINK. This seems to be mandatory because the 4 global girls cannot “carry” the entire setlist of songs performed on the BORN PINK world tour to the next world tour.

However, with a busy individual schedule, this is a huge challenge for YG as well as BLACKPINK. The 4 members and the management company need to arrange a suitable schedule and devote all their efforts to group activities in 2025. Because of this difficult problem, many expressed doubts, thinking that YG only made empty promises, “dropped bait” to increase stocks and affirmed that only when the poster was released would they believe this was true.

There is a reason why BLACKPINK fans are skeptical of YG's “strong” statement. Because during the 7 years of working under the company,

 

BLACKPINK has only released 2 full albums, 5 mini albums, with a total of 33 Korean songs. This is an extremely small number for a top Kpop girl group and far behind contemporaries such as BTS (218 songs), TWICE (132 songs),..

Even compared to junior groups like TREASURE, aespa, NewJeans,… the number of products that YG has produced for BLACKPINK makes the public extremely bored. Therefore, when Jisoo, Jennie, Rosé, Lisa all established their own companies and have their own management companies, gathering all 4 girls to produce a group project is a thousand times more difficult.

However, BLACKPINK's fan community still believes and waits for the firm promise of Director Yang Hyun Suk. Hopefully, after a year of “empty houses and gardens” due to BLACKPINK's absence, with stock prices still plummeting, YG will bring the 4 global girls back at the right time as promised and create a “shocking explosion” around the world in 2025.

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