Recently, Jennie (BLACKPINK)'s reputation has been in turmoil due to the smoking scandal and blowing smoke into the face of an employee. The female idol was heavily criticized by the public and even faced the risk of being fined, causing her to quickly apologize and say that she was self-reflecting. However, some of Jennie's fans do not think so. On Korean social networks, there were sudden suspicions that YG Entertainment had paid 3 journalists to write articles defaming Jennie. When this suspicion spread to the international community, it caused an explosion on social network X. In addition to criticizing YG, many fans continuously accused the company of unfairly treating Jennie from the past until now.
Fans accuse YG of hiring 3 journalists to write articles to harm Jennie
This topic has caused fierce controversy on social media. Many people believe that Jennie was actually harmed by her old company because there is a theory that "beautiful goodbyes" do not exist in showbiz. When artists are still in the company, they will be taken care of by the company and "hide their scandals". When the artist does not want to renew the contract, the company will use those secrets to force or destroy the artist's reputation. There have been many people who have suffered after leaving their old companies such as Lee Seung Gi, Han Ye Seul...
However, most netizens think that Jennie's fans are acting too unreasonably, blaming YG without any evidence. Jennie is the leader of Odd Atelier herself, so she is the one who must take primary responsibility for her personal career. The female idol smoking and letting this frame appear in the vlog were all created by her. The way fans defend Jennie regardless of reason, such as blaming the editor, dragging other idols into the matter... makes the public lose sympathy for the female idol.
Netizens think Jennie's fans are behaving unreasonably
Jennie's smoking incident broke out on July 8. Specifically, in a new vlog on her personal YouTube channel, Jennie (BLACKPINK) was caught acting like she was smoking an electronic cigarette. While putting on makeup to prepare for the Jacquemus show in Italy, the female idol put a suspicious object in her mouth, then exhaled a puff of smoke. This puff of smoke blew straight at the staff who were doing her makeup.
Immediately, this moment caused a storm on social media. To "avoid the storm", the female idol's team deleted this scene from the vlog, but it was still a topic that attracted a huge number of readers. The widespread crisis caused Jennie to be heavily criticized, facing the risk of being fined, being turned away by the Korean media and labeled as "abusing power". The female idol's company had to apologize but could not appease public opinion.
The smoking scandal and blowing smoke into the employee's face caused Jennie to lose points in the public eye.