On the evening of June 20, Jennie (BLACKPINK) suddenly released a second video on the TikTok platform to promote the newly announced campaign. However, what caught the attention of fans the most was the rap segment that appeared in the video. Although it only appeared in a promotional video, what Jennie conveyed in the rap made the online community stir.
Jennie's clip teases the rap in the video
Specifically, the rap segment that Jennie performed in the video has the meaning: "Taken for granted. Taken as hostage. Carried the baggage. As luck would have it. Future was written. They didn't plan for woman to woman up".
Rough translation: "Being looked down upon and taken lightly. Becoming a "hostage" being torn apart. Carrying so many burdens. Carrying the past. But fortunately, the future was predetermined. What they didn't expect was that women would rise up".
Jennie's "extremely tense" rap lyrics in the video attract attention
Jennie's extremely "intense" rap lyrics when talking about the past made the online community suspect that she was criticizing YG for "abusing" and "looking down" on her and the BLACKPINK members.
Some opinions also pointed out that the lyrics seem to be talking about the history of BLACKPINK's success over the years despite the group's number of products being much lower than that of a normal Kpop girl group.
On social network X (Twitter), the international fan community also expressed their joy with this "diss" rap and believed that Jennie would create many solo hits after leaving YG. However, there are also opinions that the rap lyrics that Jennie performed have nothing to do with her former management company.
