Singer Jeon So-mi turned into a CEO as she is launching a beauty brand.
Jeon So-mi will introduce her own beauty brand in April. Jeon has hinted at launching her own beauty brand since January and announced that she will sell her own highlighter. She opened the brand’s official account on March 27th and unveiled the price of the first product, a highlighter, drawing attention.
Earlier in January, Jeon So-mi announced, “I wanted to make a perfect idol highlighter that can also be used daily.” In addition, she expressed her desire for business by saying, “We plan to make many products in the future.”
Jeon So-mi released brand information and product information through the fashion magazine Allure Korea on March 27th. Her first highlighter palette to be introduced is priced at 43,000 won. Jeon So-mi started promoting the product by uploading dozens of photos to the brand’s official account.
Thanks to the promotion early on, interest in the product poured out, but after the price was revealed, netizens’ reaction was contradictory. Comments such as “I’ve been looking forward to it for a few weeks, but it’s too expensive” and “I’m a little disappointed with the price” were made. Of course, there are also fans who show support to Jeon So-mi’s new cosmetics business.
