You’ve probably already seen the famous Lacoste’s polo shirts and their distinctive crocodile logo. Well, for this year’s Paris Fashion Week, Lacoste has decided to replace these famous crocodiles and put 10 threatened animal species instead. Their campaign is called ‘Save Our Species’ and its main purpose is to raise awareness to the global state of biodiversity. Lacoste has declared that proceeds from the sale of the shirts will be donated to the International Union for Conservation of Nature (IUCN).
Read more For this year’s Paris Fashion Week, Lacoste has launched a new design of their famous polo-shirts
The brand has swapped their famous crocodile logo into 10 threatened animal species
A campaign named ‘Save Our Species’ aims to raise awareness to the global state of biodiversity and the proceeds will be donated to International Union for Conservation of Nature (IUCN).
The iconic crocodile was replaced by endangered animals such as The Vaquita, The Californian Condor or The Sumatran Tiger
There were produced 1.775 polo shirts in total and the number of shirts made represents the number of endangered animals remaining in the wild
For example, there were only 30 shirts that had the Gulf of California porpoise on them, making it not only an endangered species but also the most limited design in the collection
This collection has raised a huge amount of media attention
And while some were praising Lacoste’s initiative
Others called it ‘greenwashing’ a term used to describe companies that claim to be eco-friendly just to get more sales and media attention. It is known that Lacoste has been supporting supply chain practices in China and Child labor in the past, and their product sustainability remains unclear.
What do you think? Is it a great attention raising campaign or just a smart marketing maneuver?
Source link : https://www.demilked.com/lacoste-endangered-species-greenwashing
