“Due to record breaking traffic and unprecedented demand for our Valentine’s Day launch, our Skims site has crashed,” SKIMS said in a statement on Tuesday morning
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Kim Kardashian’s SKIMS Valentine’s Day collection is here, but it might be hard to get.
The SKIMS founder, 43, took to Instagram on Monday night to model her new Valentine’s Day-themed clothing just hours before the launch. In one video, Kardashian can be seen wearing a sheer pink bra and pants set, which was adorned with tiny velvet hearts.
“How cute is this from the Valentine’s Day Shop?” she says as she displays her fit figure in the set.
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Another video showed a light and hot pink lacy shorts set, which the Kardashians star notes she is “obsessed with.”
The next morning, the launch came with so many eager buyers, the SKIMS site crashed, not allowing purchases to go through. SKIMS and Kardashian quickly released a statement that read: “Due to record breaking traffic and unprecedented demand for our Valentine’s Day launch, our Skims site has crashed. Shopify is working to resolve the issue asap.”
It continued: “If you were unable to check out, please try to do so again soon and we will also notify you when we are fully back up again. Thank you for your patience.”
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Soon after, the site was restored, and Kardashian wrote “SHOP NOW” on X (Formerly Twitter).
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Days before the release of the limited edition collection, SKIMS announced Lana Del Rey as the face of the Valentine’s Day Shop.
“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” the “Say Yes to Heaven” singer shared in a press release. “Their collection is so pretty and dreamy, which made collaborating with [photographer] Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”
The sexy campaign takes on the Old Hollywood and vintage Americana aesthetic the 11-time Grammy nominee is known for. Del Rey posed in some of her sexiest looks yet for the SKIMS romantic collection.
Full of sultry lingerie and cozy pink-and-red pajamas, the collection features options ranging from $16-$124.
“The SKIMS Valentine’s Shop expands its offering to over 29 limited-edition collections of intimates, sleep sets, loungewear and more, with a style for every body,” the release added.
