Every eyewear collection represented by BLACKPINK’s Jennie easily goes viral Messenger
The Jentle Salon collection, BLACKPINK Jennie’s third collab with the eyewear brand Gentle Monster, officially drops on May 1st. True to Jennie’s star power, items from this collection quickly got sold out on Gentle Monster stores and online platforms.
From the early morning, crowds queued up outside brand stores in major cities like Seoul, Tokyo, Bangkok, Shanghai… Within just over an hour of the launch, numerous glasses and charms were snapped up on Gentle Monster’s official website and TMall. By day’s end, the entire Jentle Salon collection had sold out twice over on Gentle Monster’s website.
Fans had been waiting to get their hands on pieces from the Jentle Salon collection.
Every glasses model on the brand’s website and e-commerce platforms sold out like hotcakes. However, Gentle Monster reassured customers by adding a “To be Restocked” note under the products.
Interestingly, just a day earlier, Jennie’s collection faced rumors of plagiarism due to its resemblance to YVMIN’s jewelry collection from 2020 – 2022.
A photo comparing the charms from Jennie’s latest collection to YVMIN’s Paradise collection from 2020 – 2022 has been spread. Even the color schemes of the two collections bear striking similarities.
The Jentle Salon collection comes with a higher price tag compared to Jennie’s previous collabs with Gentle Monster—Jentle Home (2020) and Jentle Garden (2022). While Jentle Home ranged from $130-260 USD and Jentle Garden ranged from $259-480 USD, Jentle Salon comes in at $295-380 USD with 11 charm models priced between $20-70 USD.
Jennie’s first collab with Gentle Monster back in 2020, the Jentle Home collection, also created a stir as it sold out in the blink of an eye. Gentle Monster’s website even crashed due to the overwhelming traffic.
Two years later, the Jentle Garden collection marked their second collaboration and was just as groundbreaking, quickly selling out once again. It was so popular that some stores limited purchases to three glasses per customer.
