Debuted as a “dinosaur rookie” with a series of record achievements, from Perfect All-Kill to success in Billboard Hot 100 In just the first month of operation, ILLIT should be the most anticipated girl group currently. But, because of the wrong direction of HYBE Group, ILLIT had not yet become famous and was labeled a “copy”.
Because of the wrong direction of HYBE Group, ILLT has not yet become famous and has been labeled a “copy”.
At the end of April, the civil war between HYBE and Min Hee Jin broke out, becoming the noisiest drama in the entertainment industry. In a series of outstanding issues, Min Hee Jin’s accusation of ILLT plagiarizing NewJeans pushed the careers of 5 rookies into a “stuck corner” that was difficult to overcome. Everything from the lineup, debut concept to details about ILIT’s costumes, styling, and hairstyles were “exposed” by netizens for borrowing ideas.
Min Hee Jin’s creative achievements for NewJeans were blatantly referenced by HYBE and lacked respect for intelligence. This angered the public.
Min Hee Jin’s creative achievements for NewJeans were blatantly referenced, lacking respect for intelligence.
The plagiarism controversy between the two “sister” girl groups was pushed to its peak when two NewJeans performance directors publicly criticized ILLIT for plagiarizing even the advertising choreography. It’s not difficult to recognize the choreography of the two songs promoted by ILIT – Magnetic and Lucky Girl Syndrome There are “nail” moves recreated from NewJeans dance songs.
Two performance directors accused ILLIT of plagiarism
…NewJeans advertising choreography
Contrast and comparison videos have been widely circulated by netizens since ILLIT debuted. Min Hee Jin’s accusations and the frustration of the two choreographers for NewJeans only “inflamed” the wave of outrage.
Video comparison between NewJeans and ILLIT
Clip comparing the choreography of ILLIT and NewJeans, LE SSERAFIM
ILLIT’s choreography
There is always a “nail” movement associated with NewJeans
This plagiarism scandal is so serious that even the Korean government had to get involved. Unlike composing and writing lyrics, choreography has always been in an unclear “blind spot” in terms of copyright. As “Kpop dance” becomes more and more popular and influential, the Korean Government is clearly aware of the need for a method to protect copyright.
Lia Kim – famous choreographer who is serving as President of the Korean Choreography Copyright Association said: “Even if the performance is successful, we will not enjoy any benefits…Our rights as creators arise naturally at the time the dance is choreographed go out.”
Noisy plagiarism among ILLIT
and NewJeans, forcing the Government to get involved
Recently, TV Chosun News reported that the dance issue of NewJeans and ILLIT became the focus of the plagiarism controversy. The Office of the President and the Korean Government have begun preparing “guidelines” related to dance copyright after this incident. A government official said: “As concepts related to ‘music content’ change, regulations also need to adjust… We plan to issue (guidance documents) this year.”
“Policy research on options to strengthen dance copyright protection” is underway. It is expected that the upcoming guideline on choreography copyright will include criteria to evaluate the unique creativity of choreography, contract standards, and how to calculate copyright fees.
The Korean government assesses that although the guidelines themselves are not legally binding, they will at least attract the active participation of large companies.
The Korean government assesses that although the guidelines themselves are not legally binding, they will at least attract the active participation of major companies in the industry. From there, a standard framework is created to gradually eliminate acts of “stealing” brain matter in choreography.
