BLACKPINK’s Jisoo has proven herself to be a valuable asset to luxury fashion brand Dior
Since becoming Dior’s Global Ambassador in 2021, Jisoo has played a significant role in boosting the brand’s revenue. Her influence has resulted in a remarkable 86.8% increase in Dior’s revenue in just one year.
According to the economic section of Naver, Dior’s revenue in 2021 was 613.9 billion won, an 86.8% increase compared to 2020 (328.5 billion won). Operating profit more than doubled from 104.7 billion won to 211.5 billion won.
This surge in revenue is believed to be the outcome of Jisoo’s appointment as the global ambassador. Known for her popularity among women aged 20 to 30, Jisoo has effectively strengthened Dior’s marketing activities, attracting a wider audience.
The positive impact of Jisoo’s ambassadorship continued into 2022. Dior’s revenue skyrocketed to an astonishing 1 trillion won, marking a staggering 51% growth in comparison to the previous year.
The Financial Supervisory Service electronic report reveals that the brand raked in 929.52532 billion won in revenue in 2022, with an operating profit of 323.7 billion won—an increase of 53.05%.
Experts attribute this phenomenal success to Jisoo’s active involvement as Dior’s global ambassador. The strong sales growth is particularly evident in Jisoo’s home country, Korea, where she commands a large and dedicated fanbase.
Her immense popularity and influential presence have undoubtedly fueled Dior’s success in the Korean market. With Jisoo continuing to promote and endorse the brand, it is expected that Dior’s revenue will continue to grow.
