Celine Announces Danielle (NewJeans) as New Global Ambassador: Is Lisa Being Replaced

Danielle’s Official Appointment as Celine’s Global Ambassador Sparks Online Discussions

On March 22, Danielle is announced to become the global ambassador for Celine. This unexpected collaboration was announced by the renowned fashion house as well as the social media accounts of NewJeans. It’s worth noting that Danielle has only been in contact with Celine for about a month. The 2005-born idol was known as the global ambassador for Burberry, but it seems that the contract may have ended after a year.

Danielle’s sudden appointment has also raised suspicions that she may be the new replacement for Lisa amid rumors of the youngest BLACKPINK member going separate ways with Celine. Could these speculations be true, prompting the French brand to quickly seek a new face to replace the iconic star? Previously, at Paris Fashion Week, Lisa also unexpectedly appeared at a show by another fashion house, sparking a frenzy across the media.

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Despite being the global ambassador for Burberry, Danielle never participated in major fashion shows of the brand, nor did she take part in Fashion Weeks. Her appointment as the global ambassador for Celine has raised expectations among many for better opportunities that the fashion house may offer to the NewJeans member.