The Korea Corporate Reputation Research Institute conducted a big data analysis of idol individual brand reputation from February 26, 2024, to March 26, 2024, extracting 60,865,506 pieces of big data from 1,720 idol individuals. They analyzed the brand reputation index by measuring consumers’ participation index, media index, communication index, and community index related to idol individual brands.

In March 2024, the ranking of idol individual brand reputation is as follows: ASTRO’s Cha Eunwoo, Girls’ Generation’s Taeyeon, BLACKPINK’s Jennie, Park Jihoon, LE SSERAFIM’s Kazuha, RIIZE’s Wonbin, SEVENTEEN’s Jeonghan, Hwang Minhyun, The Boyz’s Eric, RIIZE’s Sohee, BLACKPINK’s Jisoo, RIIZE’s Eunseok, LE SSERAFIM’s Huh Yunjin, NewJeans’s Hanni, TWICE’s Mina, Super Junior’s Kyuhyun, BTS’s Jimin, SEVENTEEN’s Seungkwan, Red Velvet’s Wendy, Kang Daniel, NewJeans’s Minji, RIIZE’s Anton, Oh My Girl’s YooA, Highlight’s Lee Gikwang, SEVENTEEN’s S.Coups, Red Velvet’s Joy, BLACKPINK’s Lisa, LE SSERAFIM’s Kim Chaewon, NewJeans’s Haerin, IVE’s Gaeul, in that order.

ASTRO’s Cha Eunwoo, in 1st place, recorded a brand reputation index of 5,041,728, with a participation index of 980,094, media index of 974,160, communication index of 1,566,673, and community index of 1,520,801, marking an 83.77% increase compared to February, with a brand reputation index of 2,743,477.

In 2nd place, Girls’ Generation’s Taeyeon’s brand had a participation index of 227,969, media index of 329,444, communication index of 1,241,337, and community index of 1,383,218, resulting in a brand reputation index of 3,181,969, which was a 31.97% increase compared to February’s brand reputation index of 2,411,100.

In 3rd place, BLACKPINK’s Jennie’s brand had a participation index of 225,593, media index of 346,772, communication index of 1,289,398, and community index of 1,183,284, resulting in a brand reputation index of 3,045,047, which was a 44.25% increase compared to February’s brand reputation index of 2,110,913.

In 4th place, Park Jihoon’s brand had a participation index of 260,728, media index of 356,119, communication index of 504,631, and community index of 565,280, resulting in a brand reputation index of 1,686,758, which was a 46.39% increase compared to February’s brand reputation index of 1,152,197.

In 5th place, LE SSERAFIM’s Kazuha’s brand had a participation index of 178,389, media index of 320,349, communication index of 478,860, and community index of 653,772, resulting in a brand reputation index of 1,631,370.

Cha Eunwoo’s brand showed high scores in link analysis with ‘handsome, overwhelming, revenge,’ and in keyword analysis with ‘Wonderful World, Fan Concert Tour, Superman Returns.’ The positive data ratio was recorded at 85.19%.