“Batter Up” surpassed 22.59 million views after only 24 hours of release. BabyMonster officially became the group whose debut MV achieved the highest views in Kpop.
On November 28, Newsen newspaper reported that YG Entertainment’s new girl group BabyMonster surpassed the record of its predecessor BlackPink. BabyMonster (including 6 members Ruka, Pharita, Asa, Rami, Rora and Chiquita) officially debuted in the early morning of November 27 with MV Batter Up.
BabyMonster’s debut song took the top spot on iTunes charts in 21 countries and reached the top 5 on the World Wide Chart. The MV surpassed 22.59 million views after only 24 hours of release.
BabyMonster officially became the group whose debut MV achieved the highest views in Kpop, surpassing the achievements of their seniors BlackPink or other groups such as aespa (21.4 million views, Black Mamba), NMIXX (19.7 million views, MV O.O) or ITZY with Dalla Dalla (17.1 million).
BabyMonster has attracted expectations even before its debut thanks to its participation in a reality show produced by YG Entertainment. Here, the group demonstrated excellent skills.
BabyMonster has great views but low digital music achievements
BabyMonster’s song Batter Up contains a message of confidence as a game changer and the landscape of the global music market. The song features YG Entertainment’s unique hip-hop sound, flashy hooks, and interesting bridge.
However, the product faced controversy. Most audiences think that both the melody, concept, and image of Batter Up are too outdated, even similar to MVs released many years ago by BlackPink, ITZY or 4Minute, KARA… Vocals, personal colors mixed together. The faces of the 6 members in the MV are also considered not outstanding.
Therefore, the song temporarily did not perform well on Korean music charts. Batter Up didn’t even enter the Melon chart. Meanwhile, BlackPink, who just debuted, is already dominating the digital music scene.
BabyMonster is the first girl group launched by YG Entertainment after BlackPink. The group is of great interest because they are juniors of BlackPink – the girl group that is dominating the global entertainment market.
Before BabyMonster, YG introduced two girl groups, 2NE1 and BlackPink. It’s worth mentioning that both of them left many marks on the music market.
2NE1 debuted in 2009 with their debut song Fire. After that, the group released many songs such as I Don’t Care, Can’t Everybody, Applause, You And I, I’m The Best, Falling In Love, Come Back Home… Most of the group’s songs became hits. . Above all, they created the identity of a girl group with YG style. The group showed its own uniqueness, completely different from other girl groups at that time.
After that, BlackPink debuted and expanded its market abroad. They became the best girl group in both reputation and achievements. Starting with the debut single SQUARE ONE including 2 title songs Whistle and Boombayah, BlackPink continues to conquer the audience with Playing with Fire, As If It’s Your Last, DDU-DU DDU-DU, Kill This Love or Shut Down.
According to Newsen, BlackPink has rocked the charts with each song release, proving they are a global phenomenon. The group also set a record as the Kpop girl group attracting the largest audience on the tour (1.8 million).
