Felipe L. Gozon: From the streets of Malabon to self-made media tycoon

felipe l. gozon retirement

Today, January 1, 2024, Felipe Gozon is no longer the chairman and CEO of GMA Network Inc.

Upon retiring from the post he held for 23 years, he leaves behind a legacy that is as inspiring as it is impressive.

His leadership has been described as “transformative,” steadily steering a fledgling network on the verge of shutting down into a broadcast media giant, which today stands alone as the biggest player in its field.

The 84-year-old network executive announced his retirement during a birthday celebration organized for him at the EDSA Shangri-La on December 9, 2023.

Taking over the reins as CEO starting January 2024 is current GMA President and Chief Operating Officer Gilberto R. Duavit Jr.

“With the Lord’s help and the changes we are implementing, we are confident that GMA Network and GTV will not only continue to maintain their top rankings in ratings and superiority in gross revenues and net income in the coming years but improve on them,” he said in his speech.

As the Kapuso network embarks on a new era, we take a look at FLG’s long but fulfilling journey from a curious kid from Malabon to the upper echelons of business.

FAMILY BACKGROUND

Felipe Enrique Lapus Gozon was born on December 8, 1939, to Carolina Lapus and Benjamin Gozon.

Carolina was a pharmacy graduate from the University of the Philippines.

She became an entrepreneur and was behind the fish sauce brand Dalisay Patis before branching out to other ventures, including owning a salt mine and supplying coffee seedlings.

Meanwhile, Benjamin was a “government career official” according to Felipe’s sister Florencia Tarriela in a Manila Bulletin article published in 2020.

Benjamin served as director for the Bureau of Mines before joining the Department of Agriculture and Natural Resources as secretary.

Both parents instilled in Felipe the value of hard work, dedication, and honesty.

“The softest pillow to a good sleep is a clear conscience,” Benjamin would often say, a remark that stuck to his children, including Felipe.

Felipe is the third child among four siblings.

Their eldest, Ben, is a businessman and a chemical engineer; followed by Kay Jimenez, popularly known as the “Bamboo Queen”; and their youngest Florencia, the first woman chair of the Philippine National Bank and advisor to several corporate institutions.

A MAN OF MANY NICKNAMES

Felipe, who grew up in Malabon, is fondly called “Henry” by loved ones and close friends.

He earned the Henry nickname after a life-threatening accident as a seven-year-old kid.

Story has it that the young Felipe was hit by a passenger jeepney on Arellano Street in Malabon, and hit his head on the underside of a salambao—a fishing net supported by a bamboo crosspiece mounted on a raft—after falling into the Malabon River.

Bleeding profusely, Felipe’s hair had to be shaved so friends who came to his aide could put plaster on his head.

Henry was a reference to the comic strip character of a bald young boy created in 1932 by American cartoonist Carl Thomas Anderson.

The Malabon River incident was just one of the four near-death experiences that Felipe endured as a young man.

He recalled during his recent birthday speech, “When I was about three to four years old, I fell in the Malabon Sugar Factory and a small well in my maternal grandfather’s residence in Malabon.”

All these incidents made his mother think that God must have a plan for the young boy for him to survive multiple serious mishaps.

His other nickname is “Diko,” a Chinese word which means second-oldest or second-eldest brother.

In the business world, particularly inside GMA Network Inc., Felipe is fondly addressed by peers, colleagues, and talents by his initials: FLG.

MODEL STUDENT

As a student, FLG showed both dedication and intelligence at an early age.

He studied at Union Elementary School, now known as Philippine Christian University, where he was the class valedictorian.

After elementary, FLG went to UP Preparatory High School, also graduating with honors.

FLG obtained a degree in Bachelor of Laws in 1962 at the University of the Philippines in Diliman, Quezon City.

He placed 13th overall at the Philippine Bar Examination in 1963.

The young lawyer didn’t stop there, signing up at Yale University in Connecticut, USA, where he got his Master of Laws degree in 1965.

FROM LAWYER TO MEDIA MOGUL

One of FLG’s clients as a lawyer was an American entrepreneur and former war correspondent named Robert La Rue Stewart.

Kids who grew up in the ’60s and ’70s knew Robert as “Uncle Bob” of the popular kids show, Uncle Bob’s Lucky 7 Club.

Robert, above all else, was the founder of the Republic Broadcasting System (RBS), which we now know today as GMA Network.

He launched the network on October 29, 1961, initially carrying programs sourced from the U.S. before gradually airing local shows.

But while the network enjoyed relative success in its early years, the country’s volatile political situation under President Ferdinand Marcos, along with the crackdown on media entities, crippled the company by the time the ’70s came along.

A Vera Files profile article stated that Robert offered FLG a 30 percent share of the company in an attempt to entice the young lawyer to invest in the struggling network.

“At that time Channel 7 was way, way down,” FLG told financial planner Henry Ong in an interview for Esquire Philippines in a May 2023 article.

He continued, “I think they could hardly meet their expenses kasi they were small and the capitalization was not great compared to the others.

“It was martial law and you can imagine there was no competition, but Channel 7 was allowed to reopen, maybe because the owner was Bob Stewart, who is an American.

“Nevertheless, it was an unfair situation. Channel 7 was hardly breaking even.”

The lack of money, despite the bargain offer, didn’t hinder FLG from jumping in on Robert’s offer.

To do this, he asked his brother-in-law Menardo Jimenez to cover the remaining 20 percent just so they could pull off the deal.

Some might say that it was a foolish decision on FLG’s part, what with the network struggling financially to keep itself afloat and his naive understanding of the broadcasting business.

In 1974, Felipe, Menardo, along with their friend Gilberto Duavit Sr., gained majority control of the network, which they later renamed GMA Radio-Television Arts.

GMA stood for Greater Manila Area but was eventually changed to Global Media Arts.

The first order of business for FLG and his team was to obtain funds to purchase equipment to enable the network to broadcast from black and white to color.

The network under its new management steadily regained its footing through programs that appealed to growing viewers.

He remarked, “Looking back, it was not that formalized, but we knew instinctively that if we do it properly and manage it properly, there is a good chance, even if you become number 2, you will already earn.”

FLG’s ascend to the CEO role in 2000 ushered in a new era and saw the network bolster its programming by blending traditional formula with innovations to keep up with the shifting media landscape.

“When I took over in 2000 from Nards Jimenez, my ambition was to become number one, and that was a tough order, you know, from a very far number two, at ang kalaban mo, Channel 2. They had all the money in the world at that time,” he said in the Esquire interview.

“It was a big challenge. I challenged the people in GMA. My style of management is, I walk the talk. Before I ask anybody to do something, I show them that I can do it, and I have proven that several times.

His style of management was very hands-on and believed that one has to lead by example to be followed and respected.

“What I expect from others, I do it. What else can I do if I myself cannot do what I’m saying? I train my executives by example. All of them know me, I am a very transparent person. Wala akong tinatago,” FLG candidly shared.

“You have to start from scratch practically—talents, artists, people who will produce the works. That’s what we did, and I am very proud to tell you that in five years, we overtook Channel 2 in ratings and net income.”

Speaking of Channel 2, ABS-CBN’s franchise renewal denial by lawmakers on July 10, 2020, significantly altered the country’s media landscape.

The succeeding events saw long-time fierce rivals GMA Network and ABS-CBN joining forces to benefit from each other’s resources.

In July of this year, FLG delivered a resounding message that was unimaginable in the past years.

“Siguro puwede na natin sabihin ngayon, without any fear of contradiction, na yung kompetisyon, o yung tinatawag ng mga media practioners na TV war, is finally over,” FLG said during the announcement of It’s Showtime‘s partnership GMA’s subsidiary station, GTV.

GMA Network’s dominance on the airwaves, along with its presence in digital media, has propelled FLG’s wealth to new heights as well even amid the pandemic years.

FLG’s current net worth according to Forbes stands at $355 million, ranking 36 in the Philippines’ 50 Richest list as of August 2023.

LIFE OUTSIDE THE BOARDROOM

FLG dated Teresa for 11 years before the two became husband and wife.

Their marriage is blessed with three children: Annette Gozon-Valdez, Maritess Gozon-Viterbo, and Philip Gozon.

Th Gozons are tight-knit and love to travel overseas as one big family, complete with grandkids and nannies.

“To my grandchildren, I am literally and figuratively a Santa Claus, not just during the holidays but all-year-round,” he said in a December 2011 interview for the Philippine Daily Inquirer.

GMA Network’s dominance on the airwaves, along with its presence in digital media, has propelled FLG’s wealth to new heights as well even amid the pandemic years.

FLG’s current net worth according to Forbes stands at $355 million, ranking 36 in the Philippines’ 50 Richest list as of August 2023.

LIFE OUTSIDE THE BOARDROOM

FLG dated Teresa for 11 years before the two became husband and wife.

Their marriage is blessed with three children: Annette Gozon-Valdez, Maritess Gozon-Viterbo, and Philip Gozon.

Th Gozons are tight-knit and love to travel overseas as one big family, complete with grandkids and nannies.

“To my grandchildren, I am literally and figuratively a Santa Claus, not just during the holidays but all-year-round,” he said in a December 2011 interview for the Philippine Daily Inquirer.

He was strict with his kids when they were growing up, but not when it came to his apos, whom he said “rules the house.”

FLG reasoned, “I allow them to have their way with me, and leave it up to their parents to correct them.”

He wanted his grandchildren to “to become cousins who treat each other like siblings.”

Christmas is always a happy occasion in the Gozon household and FLG, who described their Yuletide get-togethers as “old school,” enjoys seeing his growing family all in one room sharing a sumptuous meal and mingling with one another.

As for his me-time and leisure habits, FLG loves to read books (mystery, historical, and science fiction), go for a swim, and play chess “preferably with someone I can beat easily.”

He is also fond of bowling, a sport he gravitated to after a knee injury prevented him from engaging in tennis and jogging.

In retirement, FLG will continue his active involvement with GMA Network, assuming the roles of adviser and chairman of the programming committee.

This signifies his ongoing commitment to look over the company, albeit in a different capacity.

“This reminds me of my favorite quote which is: ‘Those who see God’s hand in everything can leave everything in God’s hand.’ And if I may add, after doing everything that you can,” he said in his recent birthday speech.

“I continue to ask our Lord to let me know what it is He wants me to specifically do.”

So while everyone wishes FLG a happy and relaxing retirement, it also appears that the affable outgoing executive is still hungry for new challenges to overcome.