Photo credit to @iamhearte and @annecurtissmith Instagram
Filipino personalities Heart Evangelista and Anne Curtis landed in the Top 20 Celebrities Globally for all Fashion and Sportswear Segments list of Launchmetrics.
Heart ranked number 4 with a Media Impact Value (MIV) of $85 million. Meanwhile, Anne ranked number 9 with $55 million MIV.
According to its LinkedIn page, Launchmetrics is “the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software and data they need to connect strategy with execution.”
Meanwhile, Media Impact Value is “a proprietary algorithm created by Launchmetrics to measure and benchmark the impact of all media placements and mentions across different Voices in the Fashion, Lifestyle, and Beauty industries.”
The latest report from Launchmetrics was shared by Heart’s fan page on social media platform X. Heart reposted the report and also congratulated Anne for the feat the latter achieved. “Congrats too @annecurtissmith ♥️♥️♥️,” Heart wrote.
Fans online were also quick to congratulate the two Filipino celebrities.
“Congrats to both of you!!! Heart and Anne!!!! ❤️❤️❤️” one fan wrote.
“Superbbbb congrats Hearty and Annie🫶🏻❣️👏🏻👏🏻👏🏻👏🏻,” another fan posted.
Other celebrities included in the list were Avneet Kaur who ranked number 1, Anuel at No. 2, ENHYPEN at No. 3, NCT at No. 5, Jennie Kim at No. 6, and NewJeans at No. 7, Kim Ji-soo at No. 8, and Nattawin Wattanagitiphat at No. 10.
Back in March, Launchmetrics also reported that Heart was one of the top five ambassadors from the Asia-Pacific at Milan Fashion Week with $3.6 million MIV.
In a past interview with Boy Abunda, Heart shared how her journey as a luxury influencer started.
“I think about six and seven years ago, I felt like I didn’t have any opportunities. I was tired with playing a character. I didn’t know what to do. I was bored with my life. I started to paint, because of painting I started to kinda inspire myself with the different colors of this world,” she relayed.
Heart then started to travel and later on got exposed to the international fashion industry.
“I really never traveled much especially I was with my mom. Matagal na akong hindi pinapayagan ng mommy ko eh. I decided na I cannot conform anymore to what the world wants, Philippines, kailangan ganito ka, ganyan ka. I just wanna be myself. Ever since kikay ako, mahilig ako magbihis and I started to get into fashion and I was invited to attend one of the first shows of Schiaparelli (a fashion brand),” she said.
Heart relayed that initially she was not seated in the front row.
“I was not always in the front row but I was always at the right place and at the right time. And I met Kevin Kwan (Crazy Rich Asians author). I really owe a lot to him. Kevin Kwan in a sense launched me with the Harper’s Bazaar feature,” she remarked.
When asked how much does a luxury influencer make, Heart explained that it depends. “Per post, if IG reel lang ba, if posting lang ba, if may YouTube ba ‘yan, kung kasama ba sa equations sa ‘yung kikitain mo ‘yung video people or minus na ‘yun kasi ikaw na ang gagawa nun,” she relayed.
The actress and fashion icon added: “Ready ka bang tumaya at magbayad ng music na may royalties or generic, mga ganyan. Marami kailangan i-consider.”
