In December, BLACKPINK superstar Jennie teased a second collab with eyewear label Gentle Monster, uploading several posts of herself posing with white sunglasses and flowers with the words like “Gentle Monster x Jennie” and “Jentle Garden.” (Their first collab in 2020 sold out instantly.)
Now, a couple of months later, the new collection has finally launched, and an accompanying campaign shot by Hugo Comte shows Jennie in a surreal fantasy garden surrounded by blooming flowers.
The eyewear capsule features reflective metal designs in three optical glasses, three sunglasses and one special style with embellished crystal details around the frame and come in an oversized square and rectangular acetate frame with a bold cat-eye.
It comes with a custom Jentle Garden package and is sold through Gentle Monster’s website and store around the world, with prices ranging from $259 to $480. There will also be Jentle Garden pop-ups in five cities around the world, which will recreate a village scenery installation envisioned by Jennie and Gentle Monster.
