“CF queen” Lee Hyori plans to return to commercials, attracting interest from both big companies and public institutions.
On July 13th, Lee Hyori announced her return to commercial advertising by posting on her Instagram, “I want to do commercials again. Please contact Antenna Music for advertising inquiries.”
Afterwards, in the comment section of the post, a rare scene unfolded where various companies and institutions poured out courting comments.
Corporate official account managers showed off their sense of humor and competed in order to win Lee Hyori’s heart.
Large coffeehouse chain A Twosome Place commented, “The shirt you’re wearing now is red, black… It was a message to Twosome, wasn’t it, Hyori?“
Kakao Pay wrote, “Can I transfer money now?” CJ CheilJedang asked, “Is this the place where you have to apply if you want to sign an advertising contract with Hyori?“
Besides, Coupang, BC Card, Asiana Airlines, Hyundai Outlet, 7-Eleven, E-Mart24, BMW Korea and other large corporations in each industry rushed to comment.
In order to preoccupy Lee Hyori in the chicken industry, Norang Tongdak even changed their official account ID to “hyoleerangtongdak”. Norang Tongdak actively courted in the comment section, “We came here late because we had to get confirmation for the channel name (change).”
This is not all. From government departments to local governments, they were eager to have Lee Hyori as their PR ambassador. The Ministry of Gender Equality and Family, the National Folk Museum of Korea, the Seoul Geumcheon-gu Office, the Seoul Guro Cultural Foundation, Daejeon Dong-gu… all rushed to knock on Lee Hyori’s door.
Netizens showed reactions such as “Wow, all companies gathered to comment. She’s a true superstar“, “Her influence is crazy“, “Her class is eternal” and “Official accounts’ rush is really amazing.”