After NewJeans’ Danielle became the new ambassador of Celine, fans of BLACKPINK’s Lisa are carrying out a “mass movement”.
On March 22, it was announced that NewJeans’ Danielle has become the new global ambassador for luxury brand Celine. As this position has been held by BLACKPINK’s Lisa for a long time, speculations arise about Lisa “being replaced” and no longer working with the designer house.
Additionally, immediately after this news, a movement started to trend among fans of BLACKPINK’s Lisa.
In particular, in Thailand, the hashtag “Selling Celine” started to trend on SNS platform X, with various posts from fans mass-selling Celine products at a cheaper price.
On top of this, the official X account of Celine lost thousands of followers, likely to be Lisa’s fans who no longer have any reason to follow Celine.
While this is an understandable movement, as fans no longer have any obligation to support a brand their idol has ceased collaboration with, many people maintained that there’s still no news about Lisa’s current status with Celine, so fans shouldn’t have been so hasty.
Meanwhile, the mass-selling has served to prove that Lisa’s collaboration with Celine has brought to the brand many new customers (though they are now leaving).
