The feud between HYBE and ADOR’s Min Hee Jin has heavily affected K-pop idols, particularly NewJeans and LE SSERAFIM. This conflict has overshadowed the idols’ professionalism and camaraderie.
The encounter between NewJeans and Eunchae shows how they are caught in the crossfire of corporate disputes in which they have no part. The genuine friendship and respect shown during the Music Bank episode stood in stark contrast to the ongoing issues between Bang Si Hyuk and Min Hee Jin.
The ongoing feud between HYBE and ADOR’s Min Hee Jin has significantly impacted various K-pop idols, with two groups, NewJeans and LE SSERAFIM, bearing the brunt of the discord. The tension between these companies has overshadowed the camaraderie and professionalism of the idols themselves. A recent incident involving members of NewJeans and LE SSERAFIM’s Eunchae on the show Music Bank exemplifies this situation and has elicited strong reactions from netizens.
On May 24, during a comeback interview for NewJeans on Music Bank, Eunchae, a member of LE SSERAFIM, took on the role of interviewer. The interaction was warm and endearing, with both groups displaying a genuine connection. The hosts participated in a small dance challenge with NewJeans, and after the cameras stopped rolling, the members of NewJeans took the time to personally greet the hosts. Eunchae, in particular, showed her support by speaking individually with the members of NewJeans, offering words of encouragement and holding their hands in a gesture of solidarity.
This heartfelt interaction was captured on video and shared online, quickly garnering attention and sparking a wave of reactions from netizens. Many expressed their frustration at the ongoing conflict between the CEOs of HYBE and ADOR, criticising them for creating an environment that unfairly affects the idols. Despite the professional and supportive behaviour displayed by the idols, the feud among the executives casts a shadow over their efforts.
The encounter between NewJeans and Eunchae shows how they are caught in the crossfire of corporate disputes in which they have no part. The genuine friendship and respect shown during the Music Bank episode stood in stark contrast to the ongoing issues between Bang Si Hyuk and Min Hee Jin. Netizens appreciated seeing the idols rise above the drama and maintain positive interactions, reinforcing the notion that the problems lie with the company executives rather than the artists.
Since the onset of the feud, fans have been vocal about their concerns regarding the impact on the idols. The interaction on Music Bank reassured many that, despite the external conflicts, the idols continue to support and uplift each other.
