Sotheby’s Brings in Record Breaking $26 Million with Bored Ape NFT Bundle

A collage featuring a selection of the Bored Apes offered in Lot one. Courtesy Sotheby's

Sotheby’s Ape In! sale achieved $26,228,000. The record sale for NFTs at the auction house, which took place this morning, had been initially estimated to bring in between $12-$19 million. The previous NFT record sale was from their Natively Digital sale in June, which realized $17 million. (NFT sales are denominated in dollars but payments are usually made in Eth cryptocurrency. When asked to confirm, a Sotheby’s representative responded: “At this time we can’t comment if the buyer will pay in fiat or crypto.”)

Yuga Labs, Bored Ape Kennel Club #6410, 2021 Courtesy Sotheby's

The sale only had two lots on offer. One was a bundle of 101 Bored Ape Yacht Club NFTs. That lot realized $24.4 million. Bored Ape Yacht Club is a profile-pic project (Crypto Punks, for example, are also PFP NFTs) of 10,000 unique Apes with traits of varying rarity that have exploded in popularity and price since they were released in April. Just last week, Bored Ape #3749, sporting a sailor’s cap, gold fur, and lasers coming from its eyes sold for $2.6 million on the NFT trading platform OpenSea. Part of the draw of owning an Ape is that by holding this NFT one gains access into exclusive messaging platforms like Discord and Telegram for BAYC collectors, and the community that has been generated there is extremely active. The winning bidder received an additional perk; six “mutant serums” which can be used to generate mutant varieties of an Ape within the lot.

Lot two was a collection of 101 Dogs from the Bored Ape Kennel Club. The Dogs are also a set of 10,000 generated NFTs with unique combinations of traits and regarded as pets of the Apes. They somewhat resemble Shiba Inu’s, a breed which has considerable significance to the crypto community as a long established meme and the face of dogecoin. This lot realized $1,835,000.

There were bidders from 8 different countries, and as has been the case for auction houses offering NFTs, many of the bidders were new to Sotheby’s. Michael Bouhanna, Sotheby’s Co-Head of Digital Art, observed that legacy art collectors were also heavily involved in the bidding. “We’re seeing a growing number of traditional art buyers getting interested in NFTs,” Bouhanna said in an interview with ARTnews. For collectors new to the NFT game, BAYC represent an investment in a community and participation in what is becoming an iconic crypto collection.

Sotheby’s isn’t the only auction house offering profile-pic NFTs. Christie’s will sell a selection from BAYC, Meebits, and CryptoPunks at there No Time Like Present auction next week.