Two fellow YG Entertainment idols were involved!
The date of BABYMONSTER‘s debut, November 27, is getting closer, and YG Entertainment has been slowly releasing more information about the group’s members and their debut song.
A couple of days ago they shared that their debut will be a digital single titled “BATTER UP”, and it was met with mixed reactions from netizens.
Earlier today, though, they shared the many producers and lyricists who have taken part in the creation of “BATTER UP”, and it seems to be making many fans feel more confident that the song could be a good one.
Perhaps most notably, BABYMONSTER’s own Asa is included in the credits for lyrics and composing, which is impressive for a rookie, especially in a girl group. Fellow YG Entertainment idols Hyunsuk (of TREASURE) and Chanhyuk (of AKMU) also participated in songwriting.
Some fans are probably also familiar with other producers listed, such as WHERE THE NOISE (one of the producers for TREASURE’s “BONA BONA”), Chaz Mishan (who participated in GD X TAEYANG‘s “Good Boy” and BIGBANG‘s “Flower Road”), and BIGTONE (a producer for TREASURE’s “Going Crazy”).
Also included in the credits is YG (Yang Hyun Suk) himself, which is certainly the most controversial name on the list. Though he is one of the lead producers of BABYMONSTER, his numerous scandals and poor image among K-Pop fans has many feeling unsettled by his involvement with the new girl group.
Notably absent from the producers is Teddy, one of the main creators behind BLACKPINK‘s music, and Choice37, who has worked on many YG Entertainment songs and was also involved in BABYMONSTER’s Last Evaluation series.
For a long time, YG’s music has been shaped by producer Teddy. Most of YG’s music has Teddy’s participation in composing/producing. Teddy’s role is even clearer when He is in charge of main production for the two girl groups 2NE1 and BLACKPINK. Because of this, the media often considers Teddy to be an indispensable part of YG.
As the main producer, it can be said that Teddy is one of the “gods” behind two generations of famous girl groups. In particular, the hit DDU-DU DDU-DU and the series of subsequent products, under the creativity of Teddy and the team, have made BLACKPINK the number 1 girl group globally. Thought to be inseparable, Teddy’s complete absence from BABYMONSTER’s debut product made many people feel confused.
In the Batter Up credits, you can see a name that is quite unfamiliar to Kpop fans – Jared Lee. The American male artist ranked first in the lyric writing and composition categories. Previously, in the pre-debut song Dream, Jared Lee also participated in the production. He first came to YG headquarters in October 2022. Most likely, the debut project BABYMONSTER has been prepared for a long time, with new names in the production team.
As for Teddy and The Black Label, many speculate that the affiliated record label is reducing its influence with YG. In early 2023, Taeyang (BIGBANG) left YG to join The Black Label, releasing a solo album produced and promoted entirely here. Not to mention, BLACKPINK has not yet renewed their contract with YG. These details have raised many conspiracy theories surrounding internal relationships.
