Bath Connoisseur Pursoma Moves Into The Mass Market With An Upcoming...
“We provide a better bath,” declares Shannon Vaughn, founder and CEO of Pursoma. Now, the brand that began seven years ago in the...
“Much More Than Makeup”: Emerging Brand Fluff Challenges Beauty’s Problematic Consumer...
Can a company sell beauty products while underselling the significance of the beauty industry? Frank Body co-founder and Fluff founder Erika Geraerts thinks...
Branded Acquires Puracy As It Doubles Down On Its Interest In...
Branded is burrowing into its category focus on beauty, personal care and lifestyle goods with the acquisition of Puracy, a personal care and...
What’s Behind The Great Beauty Retail Shakeup
A massive retail reshuffling is restructuring the beauty industry as new alliances form through acquisitions and strategic partnerships. Retail deals have taken a...
PMS Gummy Vitamin Brand FLO Vitamins Evolves Into Broader Company O...
After rapidly achieving seven-figure sales, PMS relief gummy vitamin brand FLO Vitamins is preparing for its next stage addressing a wide variety of...
Curly Haircare Rocket Ship LUS Brands Brings On Beauty Vet As...
Sahar Saidi founded LUS Brands in 2017 with a $30,000 bank loan and two part-time contractors. One helped with customer service, the other...
From Etsy To QVC: Gen X And Baby Boomer Haircare Brand...
It almost seems like Maison 276 CEO and founder Angel Cornelius was destined to create a beauty company with products for women with...
When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At...
Soshe Beauty Is Out To Make Refilling Mascara Easy With Shipping...
Three years ago, as Sahar Rohani entered her sophomore year at USC, she decided to make changes in her daily routine to reduce...
The Nature Of Things For The Brand Nature Of Things: Strategic...
By the time Jamie Leilani Pelayo co-founded Beacon Award-winning beauty and wellness brand Nature of Things in 2019, she had years of beauty...
