According to fans, HYBE are “overusing” the same concept from NewJeans and TXT for their upcoming girl group, I’LL-IT.
On February 25, HYBE’s subsidiary Belift Lab released the official logo film for their upcoming girl group, I’LL-IT, drawing attention.
In the logo film, I’LL-IT can be seen wearing Y2K-inspired clothing, at the same time boasting a pixel-inspired logo.
As a result, netizens were reminded of NewJeans’ Y2K concept and TXT’s pixelated logo, prompting discussion about HYBE “overusing” the same concepts for its group.
One netizen even took to the SNS platform X (formerly Twitter), calling I’LL-IT to be “HYBE’s 3rd group with this concept”. The Tweet has since received over 13,000 likes and over 1 million views, with most comments agreeing with the original author.
Below are some netizen’s comments complaining about HYBE’s lack of creativity when it comes to concepts:
- It’s literally NewJeans x TXT, bye
- What NewJeans did was so fresh and unique but Hybe just keeps copy pasting that on every new group and it doesn’t feel fresh at all
- I knew they’d be coquette NewJeans at best
- It’s giving TXT debut
On the other hand, many argue that this is just the logo film for I’LL-IT, and the girl group’s actual concept maybe completely different.
