“King the Land” and “Strong Woman Gang Nam-soon” have created a new “hit drama formula”
JTBC’s Saturday and Sunday drama “King the Land” mainly features the special romance chemistry between Lee Joon-ho and Yoona, and it was clearly said to be childish because it depicts the “Cinderella romance” between chaebol families and ordinary people.
However, leaving this behind, the first episode of “King the Land” started with 5.1% and drew an upward curve with a 2-3% increase in the beginning, ending successfully with a maximum viewer rating of 13.8%.
Given that the success of “Strong Woman Gang Nam-soon” appears similar to that of “King the Land,” “Childish storyline” and “JTBC Weekend Time” have become popular formulas for the new drama world.
Although “Strong Woman Gang Nam-soon” has only broadcast 4 episodes and is in the early stages, attention is being paid to whether it will be able to end in success like the senior work “King the Land,” which took the same time slot.
“Strong Woman Gang Nam-soon” has become a “strong sensation” by attracting overseas viewers along with conquering domestic ratings.
JTBC’s Saturday and Sunday drama “Strong Woman Gang Nam-soon,” which started airing on October 7th, recorded a 9.8% viewer rating in the fourth episode and is on the verge of breaking the 10% wall.
The drama started with a 4.3% viewer rating in the first episode, and has been on the upward curve with a nearly 2% increase in viewership every two weeks.
In addition, according to “FUNdex,” a good data corporation that analyzes K content online topics (as of October 16th), “Strong Woman Gang Nam-soon” proved to be viral among viewers, ranking second in TV-OTT hot topic category.
“Strong Woman Gang Nam-soon” is a drama that depicts a three-generation family project in which a mother and daughter, who are born with super strength power, delve into the reality of new drug crimes centered in Gangnam.
According to Netflix ranking website FlixPatrol on October 16th, JTBC’s Saturday and Sunday drama “Strong Woman Gang Nam-soon” (hereinafter referred to as “Gang Nam-soon”) ranked fifth in the global TV show category.
“Gang Nam-soon” ranked No. 1 in Netflix viewing rankings in Korea, Bolivia, Indonesia, Malaysia, Nigeria, Peru, the Philippines, Taiwan, Thailand, and Vietnam on the 14th and 15th. The drama captivated viewers beyond Asia to South America and Africa.
“Gang Nam-soon” also ranked fifth globally in the TV non-English section viewing rankings compiled from the 2nd to the 8th.
Its domestic viewership is also gradually growing. According to Nielsen Korea, a ratings research company, on October 16th, the fourth episode of “Gang Nam-soon,” which aired on the 15th, exceeded 9.8% of the nation’s viewership. The ratings in the Seoul metropolitan area have already exceeded the 10% level with 10.5%. It also topped the non-terrestrial ratings category.
“Gang Nam-soon” continues the popularity of its predecessor “Strong Woman Do Bong-soon” (hereinafter referred to as “Do Bong-soon”), which aired in 2017.
With “Gang Nam-soon” already overtaking “Do Bong-soon”‘s highest viewer rating of 9.7%, interest in the drama is increasing.
