The ‘Sexy Index’: The UK has the second-sauciest citizens in the world behind Portugal, according to Google search volumes for sex-related terms

Britons are known for their conservative nature – but in the bedroom it’s a different matter, according to a study.

The UK has come second in a ranking of the world’s sauciest countries, drawn up by researchers who looked at Google search volumes for sex-related terms, including sex toys, sexy lingerie, dating apps, sex tips, kinks and sex positions. These were then crossed-referenced with population to reveal a ‘Sexy Search Index’.

According to the data, the sexiest nation in the world is Portugal, with its citizens’ most popular kinks being BDSM, threesomes and electrostimulation and their most-searched-for erotic toys being dildos, fleshlights and butt plugs.

The UK has come second in a ranking of the world’s sauciest countries

Britons’ most-searched-for sex toy is the fleshlight (a male sex toy), followed by dildos and vibrators, their most-Googled sex position is reverse cowgirl, followed by doggy style and missionary, and their favourite lingerie is stockings, then corsets and G-strings.

And according to the study, commissioned by lingerie brand Pour Moi, they are looking for love on Tinder more than any other dating app.

The third raunchiest nation is Ireland, with a corset being the favourite item of sexy lingerie, Australia comes fourth, with doggy style the most-search-for sex position and in fifth place is Sweden, with dildos the most-search-for sex toy followed by fleshlights, vibrators and butt plugs.

Drilling down to specific categories, Portugal searches most for kinks and the UK is the country searching for sex toys the most.

According to the data, the sexiest nation in the world is Portugal, with its citizens’ most popular kinks being BDSM, threesomes and electrostimulation

TOP 10 ‘SEXIEST’ COUNTRIES IN THE WORLD AND THE UK’S SAUCIEST TOWNS AND CITIES 

TOP 10 SAUCIEST COUNTRIES

1. Portugal

2. United Kingdom

3. Ireland

4. Australia

5. Sweden

6. Netherlands

7. Germany

8. United States

9. New Zealand

10. Denmark

TOP 10 SAUCIEST UK TOWNS/CITIES  

1. Belfast

2. Edinburgh

3. Dundee

4. Slough

5. Manchester

6. Salford

7. Newcastle

8. Gateshead

9. Barnsley

10. Bournemouth 

Source:  The Global Sexy Search Index by Pour Moi. Twelve months of Google Keyword Planner data was used as the source of search volumes.

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Ireland is the top country for dating apps, whereas it’s the Dutch that are Googling sexy lingerie the most.

Poland is top for researching sex positions and Denmark is Googling sex tips the most.

The study also produced a ranking of UK towns and cities for sauciness – and it’s Belfast that’s No1.

Two Scottish cities, Edinburgh and Dundee, take second and third spot as sexiest cities in the UK, with Edinburgh also the second-kinkiest city in the UK.

Ireland is the top country for dating apps, whereas it’s the Dutch that are Googling sexy lingerie the most

Slough places fourth in the UK overall, but is the sexiest town or city in England. The data also shows that people in Slough are Googling sex positions the most.

Michael Thomson, CEO at Pour Moi, comments: ‘It was fascinating to use Google searches as our data source for this index, as our search history can often reveal the most intimate parts of our lives.

‘As lingerie makers, we were particularly interested in seeing what the most popular types of sexy underwear were, and pleased to see classics like stockings and suspending still such a favourite.’

TOP 5 COUNTRIES SEARCHING FOR… 

Sex toys

1. UK

2. Germany

3. Ireland

4. The Netherlands

5. Australia

Sex positions

1. Poland

2. Ireland

3. UK

4. USA

5. Australia

Kinks

1. Portugal

2. South Korea

3. Sweden

4. The Netherlands

5. Norway

 

Sexy lingerie

1. The Netherlands

2. UK

3. Sweden

4. Norway

5. Germany

Sex tips

1. Denmark

2. St Lucia

3. Barbados

4. Ireland

5. Malta

Dating apps

1. Ireland

2. UK

3. Barbados

4. New Zealand

5. USA  

Source: The Global Sexy Search Index by Pour Moi. Twelve months of Google Keyword Planner data was used as the source of search volumes.

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