Fabienne Germond, Luxe Pack Shows Director
Premium Beauty News – What changes will you make during the next edition of the Luxe Pack Monaco trade show, scheduled for November 2020?
Fabienne Germond – This year, we are preparing for an applied and studious edition. After months of deprivation, market players are eager to resume face-to-face exchanges to gain benefits that have been lacking to them until now: in-depth project reviews, demonstrations of new features and understanding of innovations. To facilitate these exchanges, we make all the rooms of the Grimaldi Forum available to organize their meetings in complete confidentiality.
We also wish to underline the community spirit which characterizes the profession and we offer exhibitors the possibility of hosting freely on their stand a young company of their choice or a small structure that presents innovative know-how. Thus beyond traditional exhibitors, visitors will have access to an enriched offer by those of start-ups, particularly offering packaging innovations aimed at reducing the environmental impact.
We are also developing a digital platform that will increase the visibility of exhibitors and conferences to an international audience by relying on our networks and databases abroad.
And of course, there will be logistical changes related to the health approach in order to deliver an experience that is both Covid-proof and user-friendly.
Premium Beauty News – What are your goals and expectations?
Fabienne Germond – Our main objective is to serve the market to speed up the current developments and future projects in a context where expectations are even higher than usual. We want to be present and play our part for all those who want to accelerate the recovery thanks to the show, and there are many of them.
We have already registered more than 30 new exhibitors and still receive requests to this day.
Premium Beauty News – The Luxe Pack Shanghai edition took place in July: a brave and daring choice. What are the results?
Fabienne Germond – First show dedicated to luxury packaging in post-lockdown in Asia, Luxe Pack Shanghai closed its doors with a very good 13th edition!
We welcomed 6,274 visitors, an increase of 23% compared to last year! Of course, we were strictly respecting health measures and social distancing for the safety of all participants.
This edition, beyond the expectations of our exhibitors, testifies the need to make meetings to accelerate the business after all these months of lockdown.
Premium Beauty News – From your perspective, what will be the main repercussions of the events that have jostled each of us and the business world, will they influence the high-end packaging market?
Fabienne Germond – This health crisis has undoubtedly accelerated emerging trends, especially in everything related to digital and sustainable development. Everyone will also have to rethink their supply chain, in light of recent months’ events. But it is still a little too early to learn all the lessons from this crisis. The program has been completely reshuffled in order to be adapted to these recent issues and to provide the first answers and relevant analyzis.
Premium Beauty News – Let’s anticipate the IDICE events in 2020…
Fabienne Germond – We are already preparing the 2021 events calendar, starting with Luxe Pack Los Angeles on February 2nd and 3rd.
Then, Luxe Pack Shanghai will return to the Shanghai Exhibition Center on April 7th and 8th.
The dates of Luxe Pack New York have yet to be specified but the show should be held at the end of the first half of 2021.
The Special Edition by Luxe Pack is already scheduled for June 1st and 2nd, 2021, in Paris, on the occasion of Sustainable Development week.
And of course, Luxe Pack Monaco will take place from September 27th to 29th, 2021.
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