High jewelry brand Mikimoto, well known for their cultured pearls, has partnered with Scent Beauty, the multi-brand e-commerce platform for bespoke scents, to introduce their first-ever fragrance.
Launching in the U.S. this week, Mikimoto Eau de Parfum is the brand’s first foray into the fragrance category and is indicative of their increased focus on beauty within the luxury marketplace.
Expert fragrance designer, Raymond Matts, and master perfumer, Frank Voelkl, came together to create a signature scent inspired by the brand’s nautical identity.
The gender-neutral scent combines floating iris and magnolia and comes in a glass bottle, designed by Lance McGregor and emulating the color and luster of pearls to create an uber-minimalist expression of the jewelry brand’s identity.
“Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewelry – making this a natural next step for the brand. At Mikimoto, every piece of jewelry celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand’s spirit of excellence,” said Yasuhiko Hashimoto, Director and Executive Vice President, K. Mikimoto and Co., Ltd., and CEO, Mikimoto (America) Co., Ltd. “The results exude the unmistakable opulence of the Mikimoto brand.“
“Mikimoto represents a highly refined expression of pure elemental beauty that has now been exquisitely captured in scent,” said Scent Beauty CEO, Stephen Mormoris on Mikimoto’s foray into fine fragrance. “We are thrilled to be Mikimoto’s U.S. partner in online retail.“
Mikimoto’s new Eau de Parfum is available for purchase at MikimotoAmerica.com and ScentBeauty.com.
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