Recently, fashion aficionados realized that there’s something very odd when you scroll through Zara online shop. It’s not the clothes per se that look out of this world but rather the posing which is unlike anything shoppers have seen before.
And when we are talking odd, we really mean it. Like, a model standing on a stove with her eyes set onto the abyss of the kitchen, or like, another model curling in a ball, making sure the beige coat swallows her entirely. Both hilarious and oddly wonderful, the Zara awkwardness became somewhat of a social media hit with entire pages dedicated to collecting and making fun at the weirdest Zara pics out there.
“Awkward Zara” is one of these insanely popular accounts with 40.4k followers that set on a mission to “round up all of the questionable Zara images out there.” So let’s see what the fashion detectives have dug up, and I can promise, it’s gonna get funny. Psst! After you’re done, don’t forget to check out our previous post with the weirdest Zara poses.
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To find out more about the Awkward Zara Instagram account, which collects some of the weirdest Zara pictures and shares it to its fanbase of 40.6k followers, Bored Panda reached out to its creator. The 27-year old from the UK, who works in marketing industry, told us that they haven’t ever really released their identity on the page “because the page is all about the awkward poses/products/website quirks, not about me.”
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The author told us that the project started off as an escalation of a funny WhatsApp conversation they had with two of their friends during lockdown in 2020. “We were sending each other screenshots from the Zara website of models doing bizarre poses and asking ourselves what on earth was going on.”
“Models 6 ft up teetering on bookshelves, crouched on top of the cooker, half-submerged in a swimming pool… I’m quite an impulsive person and I knew there was a gap for a dedicated Instagram parody page, so within minutes, I had set up the handle and started cataloguing some of the weirdest poses I could find,” the author recounted.
