Actress Kim Ji-won has been announced as the global ambassador for luxury cosmetic brand The Whoo (The History of Whoo).

The Whoo (also known as The Whoo) has recently appointed Kim Ji-won as its global ambassador and will embark on full-scale promotional activities. The brand determined that Kim Ji-won’s urban image, bright and lovable energy, and her deepening presence as an actress in various works align well with The Whoo’s mission to deliver distinctive customer value through its unique heritage.

Kim Ji-won has garnered love from fans of all ages with her delicate acting in dramas such as “Descendants of the Sun” and “My Liberation Notes”. Recently, she showcased a sophisticated image and compelling emotional range in the recently-concluded K-drama “Queen of Tears”.

Kim Ji-won expressed, “I am delighted to join The Whoo, a leading Korean brand that continues the heritage of our royal culture and philosophy. I hope to convey the true value of beauty and share the inspiration I received from The Whoo with many people.”

The Whoo plans to continue its reputation as a global luxury beauty brand by collaborating with Kim Ji-won, who has a broad fanbase both domestically and internationally.

A marketing representative from The Whoo commented, “We believe that many will be positively influenced by Kim Ji-won, who carves her own path in life with her unique aura. We will conduct various global campaigns with her to expand our customer base and enhance brand competitiveness, creating differentiated customer experiences.”