We see hundreds of different logos every day – on your phone, your t-shirt, your hat – and rarely give them much thought – they’re kind of just there. However, Italian graphic designer Emanuele Abrate decided to analyze them a little more in a project he calls Logofonts.
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“The font is very important because typographic forms are able to generate emotional sensations in the observer and can represent a highly distinctive element in a logo: think of the Coca-Cola logo or the Instagram logo,” said Emanuele.
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Emanuele gave some advice to aspiring graphic designers: “Do you want to express luxury? Then better a serif font or an elegant script. Do you want to express innovation? Then a sans serif and neutral typography may be the right choice.” He also added that the biggest mistake a brand can make when choosing the font is relying on their own or the customer’s taste. “I love Futura, but when I design, I put my personal tastes aside in favor of the concept I want to enhance,” said the designer.
Check out more of Emanuele’s logos in the gallery below and if you want to see more of his works, see our previous post here!
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Source link : https://www.demilked.com/famous-logo-fonts-emanuele-abrate
